British artist Townley crazy for crypto sales

British artist Townley crazy for crypto sales

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Lincoln Townley & Michael Caine

Michael Caine calls British artist Lincoln Townley “the next Andy Warhol” and his collectors include a Who’s Who in the entertainment and sports world such as Al Pacino, Sting, Ewan McGregor, and professional soccer star Ronaldinho.

Townley is also proving to be a savvy digital marketer who recently sold an entire new collection for cryptocurrency on social media over just one weekend.

A social sales success

 

Samuel L Jackson Townley portrait

Samuel L Jackson portrait

Based in London and Los Angeles, he was repeatedly rejected by the traditional conservative art establishment.

As a result, maverick Townley avoids the traditional artist marketing channels of galleries and auction houses. Instead, he sells his artwork through Facebook’s WhatsApp while engaging collectors on other social media channels such as Twitter, Facebook, YouTube, and Instagram.

Cryptocurrency for his craft

 

Lincoln Townley on Twitter

Townley on Twitter

With collectors from the world of business, entertainment, music, and movies, Townley does most of his business digitally and prefers to be paid in cryptocurrency.

In an interview with Express.co.uk, he said: “I’m always looking at ways to do things differently in my route to market.

That led him to consider the similarities between risk-taking cryptocurrency investors and those willing to take a risk on art that steps outside the mainstream.

“There is no two ways about it. The people who invest in Bitcoin are without doubt speculators – they are looking at something with more of a risk. But that’s why I thought to myself, these are the sort of people that would be interested in purchasing my art as an extension to their investment portfolio,” he said.

Crypto investors unique

 

Hell Collection by Lincoln TownleyTownley said he has an extensive network of collectors who connect with him on his social media channels.

He found a connection with risk-taking investors who might also take the same risks with their art collection.

“They are looking for a tangible asset they can put this newfound currency into,” he added.

Townley is also bullish on bitcoin’s future value and he says he will continue to someone social channels and encourage payment in bitcoin and cryptocurrencies.

For the London-born artist, social media is simply a much bigger canvas to play on.

Images courtesy of artist Lincoln Townley’s website